Guess · 2016–2017
Designer · A$AP Rocky × Guess
GUE$$
0 looks10 pieces listedavg. $120
Product photo
GUE$$ Striped Tee
Red/White/Blue
Size: M
$120Grailed
Product photo
GUE$$ Denim Jacket
Blue
Size: M
$195eBay
A$AP Rocky backstage at AWGE Paris show, tailored trousers with vintage tee, shot in available light. Equal parts polished and raw.
Hip-Hop
A$AP Rocky
Rocky's influence on menswear is hard to overstate — he made the Guess stripe a streetwear grail, brought high fashion to hip-hop red carpets before it was standard, and now runs AWGE on the Paris runway calendar. His style sits at the intersection of Harlem prep, European luxury, and downtown cool. Every collaboration reflects that range.
3 collaborations4 timeline events
Timeline
- 2013Becomes face of Dior Homme under Hedi Slimane — rap meets high fashion
- 2016GUE$$ collaboration with Guess: sells out instantly, resale explodes
- 2017Under Armour SRLo sneaker collaboration
- 2024AWGE shows at Paris Fashion Week; establishes label as legit fashion house
Collaborations
Under Armour · 2017
Designer · A$AP Rocky
SRLo Sneaker
0 looks6 pieces listedavg. $180
Product photo
SRLo
Black
Size: 10
$195StockX
Product photo
SRLo
White
Size: 9.5
$170Grailed
Own brand · 2014–present
Designer · A$AP Rocky
AWGE
0 looks15 pieces listedavg. $195
Product photo
AWGE Needle Tee
Black
Size: L
$145Grailed
Product photo
AWGE × CPFM Hoodie
Cream
Size: M
$320Grailed
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