Drake

Drake's Nike sublabel NOCTA and his own OVO brand represent two sides of his fashion identity — utilitarian sportswear meets luxury streetwear. NOCTA's puffer jacket became an instant icon. The Kendrick Lamar feud in 2024 — which included serious allegations from both sides, a Grammy-winning diss track, and a dismissed defamation lawsuit against his own label — dominated the cultural conversation and affected his public standing, but his fashion lines continue to operate and command resale premiums.