LE SSERAFIM

HYBE's five-member group has rapidly become one of K-Pop's most fashion-forward acts. Their first major fashion collaboration — a Crocs partnership announced in 2025 — brings custom Classic Clogs and Mega Crush platforms to a global fanbase. With members already serving as brand ambassadors for Louis Vuitton (Sakura), Dior (Kim Chaewon), and Chanel (Huh Yunjin), the group's fashion influence is diversifying fast.