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Rock / Legacy

Rolling Stones

The tongue logo is one of fashion's most recognizable symbols — and the Rolling Stones have leveraged it into an empire. From Alexander McQueen custom stage costumes to official collaborations with Alice + Olivia and Phix Clothing, the Stones' visual identity translates effortlessly into fashion. Mick Jagger's stage wardrobe influenced a generation of designers, and Keith Richards' disheveled elegance created an archetype that still defines rock style.

2 collaborations5 timeline events
Timeline
  1. 1971
    Tongue logo designed by John Pasche — becomes one of the most recognized symbols in the world
  2. 1997
    Alexander McQueen creates custom sequin coat for Bridges to Babylon tour
  3. 2019
    Alice + Olivia launches Rolling Stones capsule as part of AO.LA line
  4. 2023
    Phix Clothing launches official Rolling Stones collaboration — viscose shirts, velvet, limited editions
  5. 2025
    Multiple fashion collaborations active across Alice + Olivia, Phix, and licensed merch
Collaborations
Alice + Olivia · 2019–present
Designer · Stacey Bendet

Rolling Stones × Alice + Olivia

0 looks12 pieces listedavg. $185
Embellished Muscle Tank
White/Multi
Size: M
$195Poshmark
Shira Roll-Cuff Tee
Black/Multi
Size: S
$210The RealReal
Berk Studded Tee
Black
Size: L
$165Poshmark
Phix · 2023–present
Designer · Phix in-house

Phix × Rolling Stones

0 looks10 pieces listedavg. $95
Union Jack Flag Shirt
Viscose
Size: M
$110Phix
Leopard Velvet Shirt
Brown/Black
Size: L
$120Phix
Start Me Up Cuban Shirt
Black
Size: M
$95Phix
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