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Hip-Hop / Legacy

Run-DMC

Before Travis Scott, before Kanye, before Pharrell — there was Run-DMC and Adidas. In 1986, they became the first non-athletes to get a sneaker endorsement deal, turning the Adidas Superstar from a basketball shoe into a hip-hop uniform. 'My Adidas' wasn't just a song — it was a business plan that created an entire industry. Every musician-brand collaboration that followed owes something to this moment.

1 collaborations5 timeline events
Timeline
  1. 1983
    Run-DMC form in Hollis, Queens — Adidas Superstars are already their uniform
  2. 1986
    'My Adidas' released; the group holds up their sneakers at Madison Square Garden
  3. 1986
    Adidas signs Run-DMC to $1.6M deal — first non-athlete sneaker endorsement in history
  4. 2020
    50th anniversary Superstar reissues with Run-DMC branding
  5. 2023
    Legacy continues: Run-DMC × Adidas remains the template for every music-brand deal
Collaborations
Adidas · 1986–present
Designer · Run-DMC × Adidas

Superstar (Run-DMC)

0 looks18 pieces listedavg. $95
Superstar 'Run-DMC' 50th
Anniversary
Size: 10
$120StockX
Superstar 'My Adidas'
White/Black
Size: 9
$95eBay
Run-DMC Track Jacket
Black
Size: L
$110Grailed
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