The name itself is a joke between friends. HA HA HA, the initials of Harry and Alessandro, but also something lighter: two people who genuinely make each other laugh. When Alessandro Michele invited Harry Styles to co-design a collection for Gucci's cruise 2023 season, the result was neither a celebrity vanity project nor a simple endorsement. It was a wardrobe built from late-night conversations about David Bowie's tailoring, about why a bowling shirt can be as formal as a blazer, about the pleasure of wearing something that makes you feel like someone you haven't been yet.
Their friendship deepened through what Michele described as continuous exchange. Styles had been wearing Gucci on red carpets and album covers for years. HA HA HA was different. This wasn't celebrity dressing. This was creative partnership.
I proposed to him to work together, to design a collection with him. And he was very happy because, in truth, it is something he has always wanted to do.
The collection spans 25 looks: tailoring, knitwear, printed silks, and outerwear, all designed with the gender-fluid sensibility that both Styles and Michele have championed. Italian sizing runs true throughout. The shoulders are relaxed, the silhouettes lean slightly '70s, and there's a recurring tension between the polished (sharp peak lapels, precise tailoring) and the playful: cherry prints, teddy bear motifs, acid-bright linings you only see when you move.
What makes HA HA HA compelling on the resale market is precisely what made it compelling on the runway: these pieces exist at the intersection of collectibility and wearability. The blazers work with jeans. The silk shirts layer under leather jackets. Below, we break down the standout campaign looks and show you how to recreate each one from pieces currently available.
The rock aristocrat
Styles wears the burgundy single-breasted wool blazer over a cream knit vest, paired with high-waisted charcoal pleated trousers and brown leather Horsebit loafers. A thin gold chain and tinted aviators complete the look. The blazer, arguably the hero piece of the collection, has a slightly nipped waist and notch lapels, sitting somewhere between Savile Row and Sunset Strip.
The velvet maximalist
A double-breasted velvet blazer in midnight blue, worn over a printed silk camp-collar shirt with wide-leg denim and Gucci Horsebit loafers. This is Michele at his most exuberant: the shirt pattern references a '70s Italian wallpaper motif, and the velvet has a subtle sheen that shifts under light. Styles wore this look for the London launch event.
The varsity letter
The wool varsity jacket (striped ribbing at the cuffs, snap buttons, embroidered back) worn over a plaid blazer with tailored trousers. Three distinct textures creating depth without bulk. The varsity jacket has become one of the collection's most sought-after pieces on resale.