From Run-DMC's shell-toes in 1986 to Oasis's 2025 reunion collection, Adidas has the deepest history of any brand on FEAT. The Yeezy chapter — which generated $1.7 billion annually before its termination over Ye's antisemitic remarks in 2022 — demonstrated both the extraordinary potential and the risks of musician partnerships. Eight distinct collaborations spanning hip-hop, R&B, rock, and Latin.
Full creative direction across multiple drops — Drip 2, Icy Park, Halls of Ivy. Inclusive sizing XXS–4X.
200+ NMD Hu models over seven years. Bold typography on primeknit uppers. Era closed when Pharrell joined Louis Vuitton.
Latin music's biggest star on Adidas's chunkiest silhouettes. 'Easter Egg' Forum became a 2021 icon.
26-piece range for the Live '25 reunion tour. Firebird track tops, coach jackets, bucket hats. Drove double-digit growth for Originals.
Two connoisseur SPZL models during the hiatus. Clean lines, premium materials, collector premiums.
Three SPZL models bridging casuals culture and mainstream sneaker collecting.