Gap's 'soundtracking style' legacy stretches from Madonna to Missy Elliott to Tyla. In 2026, the brand made history with Young Miko's 'Sweats Like This' — its first Spanish-language campaign. The collaboration positions GapSweats as a canvas for self-expression, with co-designed pieces and a full music video reimagining Miko's hit 'WASSUP.' Previously hosted Kanye West's Yeezy GAP line (2020–2022, terminated).
Gap's first Spanish-language campaign. Custom cropped hoodie, heavyweight sweats, styled by Caroline Newell and Alastair McKimm. Full music video with 26 dancers.
A partnership that promised to democratize Yeezy. The Round Jacket became iconic before the relationship collapsed alongside Ye's other brand deals.
The capsule that proved rappers could elevate heritage brands. Dollar-sign branding, vintage stripes, ten-times retail resale.
Colores album energy at an accessible price point. Vibrant tees and hoodies.