Guess's musician collaborations proved that heritage mall brands can have streetwear moments. A$AP Rocky's GUE$$ collection turned basic striped tees into $500 resale items overnight. J Balvin followed the same formula with Colores energy.
The capsule that proved rappers could elevate heritage brands. Dollar-sign branding, vintage stripes, ten-times retail resale.
Colores album energy at an accessible price point. Vibrant tees and hoodies.
Aladdin Sane on Old Skool, Hunky Dory on Era, Space Oddity on Sk8-Hi, Diamond Dogs on Slip-On. Affordable, meaningful, collectible.
Multiple drops featuring Eddie artwork across Sk8-Hi and Era silhouettes. Killer artwork from the band's album covers. Active resale market among metalheads and sneaker collectors.