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LifestyleFounded by Drake

OVO

October's Very Own — Drake's Toronto-rooted brand. The owl logo, the gold detailing, the unmistakable identity. OVO bridges luxury streetwear and Drake's personal brand with permanent retail in Toronto, NYC, LA, and London. The Canada Goose partnership produces some of the most coveted outerwear on the resale market. OVO operates independently from NOCTA (Drake's Nike sublabel).

Collaborations · 2
Drake (Founder) · 2011–present
Own brand

OVO

Permanent retail in 4 cities. Canada Goose partnership. The owl logo is iconic. Independent from NOCTA.

40 pieces listedavg. $85
OVO Owl Hoodie
Black/Gold · L
$120Grailed
OVO × Canada Goose Parka
Black · M
$650The RealReal
OVO Runner Tee
White · M
$55Poshmark
Harry Styles (Founder) · 2021–present
Own brand

Pleasing

Creative-directed by Harry Lambert. Primary colors, soft textures, retro optimism. The JWA collab elevated the brand.

14 pieces listedavg. $45
Pleasing Hoodie
Lilac · L
$85Poshmark
Nail Polish Set
Perfect Pearl
$55eBay
Pleasing Tee
White logo · M
$35Poshmark
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See also
Nike
NOCTA
Collab