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Rock / Legacy

Grateful Dead

From Stealie skulls to Dancing Bears, the Grateful Dead created an entire visual language that became fashion's most licensed rock identity. Tie-dye, hand-patched denim, and bear motifs moved from merch to a shared code of belonging. The estate has smartly partnered with brands spanning Nike (SB Dunk Low) to Alice + Olivia (leather moto jackets) — proving Deadhead style works at every price point from $45 tees to $1,795 ballgowns.

2 collaborations5 timeline events
Timeline
  1. 1965
    Band formed in Palo Alto, California
  2. 1969
    Steal Your Face skull logo designed by Owsley Stanley and Bob Thomas
  3. 2016
    Alice + Olivia first Grateful Dead capsule
  4. 2020
    Nike SB Dunk Low 'Grateful Dead' with faux fur bears — instant grail
  5. 2025
    60th anniversary: Alice + Olivia second capsule, Market streetwear collection
Collaborations
Nike · 2020
Designer · Nike SB × Estate

Nike SB Dunk Low 'Grateful Dead'

0 looks8 pieces listedavg. $850
SB Dunk 'Green Bear'
Faux fur
Size: 10
$1,200StockX
SB Dunk 'Yellow Bear'
Faux fur
Size: 9
$950Grailed
SB Dunk 'Orange Bear'
Faux fur
Size: 11
$750eBay
Alice + Olivia · 2016, 2025
Designer · Stacey Bendet × Estate

Grateful Dead × Alice + Olivia

0 looks8 pieces listedavg. $420
Leather Moto Jacket
Black
Size: S
$895The RealReal
Bradford Bear Cardigan
Multi
Size: M
$395Poshmark
Patched Jeans
Light wash
Size: 27
$285Vestiaire
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